Event identity · Invitation & email design
The Lazard Exchange is an invitation-only series convening industry leaders for strategic conversations — the kind of program whose materials reach a small, senior audience and therefore have to be right. It launched during the firm's 175th year, so the identity had to sit comfortably alongside the anniversary lockup without being absorbed by it.
I designed the series identity and the system it runs on: a display masthead, white panels over abstract water and landscape imagery, and a consistent structure for speaker biographies. Because the series recurs with different speakers and topics, the invitation and email templates were built to be reissued each time — new names and sessions dropped into a fixed frame, keeping every event unmistakably part of the same program.