Publication design · Editorial system
Lazard's investment teams publish thought leadership research periodically — market commentary, strategy papers, portfolio explainers — written by different authors, across different asset classes, guided by our Editorial team, who work hand in hand with Design to strike the right balance of content and layout. Left alone, that becomes dozens of documents that look like they came from dozens of firms.
The design answer is a system rather than a series of one-offs: a cover language flexible enough to distinguish a currency paper from an emerging markets one while keeping both unmistakably Lazard, and an interior grid built to carry exhibits, data tables and sustained argument at length. Templates and standards let the wider team produce new papers on schedule without redesigning the format each time.