Social Media System — Ricardo Hijar

LinkedIn carousel on Japan's yen interventions — Chart-led carousel — the exhibit opens the sequence, a single statistic anchors the middle, balanced with the image chosen for the article promoted.

LinkedIn carousel promoting the Global Mid-Year Outlook — Publication promotion — a sequence of fact statements drives readers to an Outlook edition.

The carousel in motion: argument cards, with quotes from the authors of the publications promoted, over slow animations of their hero images.

Quote card and imagery post — Quote cards for strategist commentary, set over the same photographic language as the publications.

Japan’s yen interventions carousel on LinkedIn →

Emerging Markets Outlook carousel on LinkedIn →

Global Mid-Year Outlook carousel on LinkedIn →

About the project

Social is where most people encounter Lazard's research first — and where a brand built for publications is easiest to lose.

I led the development of the social media guidelines and template system: a repeatable carousel structure (chart or cover, then the argument, then a consistent end card), display typography with variable sizes, and rules for pairing photography with data. Because it's a template system rather than a set of one-offs, the global team can produce posts on demand, and quickly, without redesigning the format each time.

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