Market Access Center — Ricardo Hijar

Market Access Center products and services brochure cover with icon strip — Landscape brochure and its companion sheet — the icon set runs along the foot as a visual index of the eight service areas.

Presentation folder with the same aerial imagery and blue ribbon motif — Presentation folder in the same language: aerial Manhattan in monochrome, the blue ribbon threading through it — a treatment created for this product alone, within the wider brand language.

Open brochure spread showing the table of contents and service descriptions — Interior spread — each service keyed to its icon, with a tabbed strip along the foot so a reader can find their section at a glance.

About the project

The Market Access Center offered listed companies eight distinct services — market intelligence, education, research, investor outreach, visibility, governance, strategic alliances and advocacy. Presented as a list, that reads as a wall of corporate offerings; the design problem was making it navigable.

The answer was a bespoke icon set, one mark per service, used consistently as the organizing device: on the cover as an index, in the contents, at the head of each section, and along a tabbed strip at the foot of every spread so a reader always knows where they are. Aerial Manhattan photography in monochrome, cut through with a blue ribbon motif, ties the whole system to the NYSE Euronext brand of the period.

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